M&C Saatchi has been re-engaged as Woolworths’ key creative partner for its supermarkets account after a four-year break, replacing Leo Burnett.
Woolworths Director of Marketing Andrew Hicks said M&C Saatchi’s client list was formidable, “including some iconic and complex Australian brands and we’re very happy to be adding Woolworths to that list”.
“We have a solid foundation to build on with our price position and long‐standing reputation as the ‘Fresh Food People’. With M&C Saatchi, we now look forward to creating a new generation of work that supports the next phase of our transformation.”
M&C Saatchi was Woolworths’ creative advertising partner between 2002 and 2012.
“Woolworths is one of Australia’s largest advertisers, one of the country’s most valuable brands and one of the most sought-after accounts,” the agency group’s CEO, Jaimes Leggett, said. “We couldn’t be more excited to be back working with the Woolies team.”
Mr Hicks thanked Leo Burnett for its work with Woolworths over the past two years.
“Leo Burnett have brought their skills and ability to our diverse business. We thank them for their work in that time, including the relaunch of the Fresh Food People commercials, Low Price Always and, most recently, our Make It Famous Christmas campaign.”