Woolworths has formed a partnership with UK-based food tech start-up Spoon Guru.
The start-up’s artificial intelligence (AI) patented software enables online retailers to assist consumers navigate foods available according to their preferences, health objectives and lifestyle choices via machine learning, nutritional and labelling information.
In addition to Woolworths, other international partnerships include JET in the US (part of the Walmart Group), Albert Heijn in the Netherlands and Countdown in New Zealand.
Markus Stripf, co-founder and Co-CEO of Spoon Guru, comments that the technology provides an innovative solution to a world-wide pain-point; 64 per cent of the world’s population is on some form of exclusion diet and whether this is due to allergy, intolerance or health and lifestyle choices, the demand for a more personalised approach to food shopping is clear.
Personalised food shopping technology
The software allows consumers, when shopping online for groceries with any of Spoon Guru’s international partners, to filter their food searches to include specific dietary attributes from allergies and intolerances, such as milk or tree nuts, to individual dietary requirements, such as vegan, vegetarian and healthy choices such as low saturated fat or high fibre.
Spoon Guru’s proprietary TAGs technology makes use of a sophisticated combination of AI, algorithms and human expertise to make products more accessible, searchable and discoverable.
A recent AI study revealed that the Spoon Guru technology is more efficient and accurate than health professionals when it comes to recommending suitable foods.
“It’s incredibly rewarding to have the opportunity to help millions of consumers around the world to find the right foods for their personal needs. JET, Albert Heijn and Woolworths are all forward-thinking brands that share the same passions as Spoon Guru, making them the perfect partners for our business as we grow into a global solution,” Mr Stripf said.