In the first national program of its type, every Woolworths store will contain clearly marked stands featuring a selection of fresh seasonal fruit sourced from local farmers and suppliers, with children encouraged to take fruit and enjoy it while parents or carers shop.
Woolworths says the ‘free fruit for kids’ offer is an effort to help children eat their government-recommended two serves of fruit a day and is part of the retailer’s commitment to inspire a healthier Australia. It follows a successful trial in selected stores across South Australia and “groundbreaking” Countdown program in New Zealand.
Children will be encouraged to grab fruit such as mandarins, apples and bananas.
“We’ve been overwhelmed at the success of the ‘free fruit for kids’ pilot scheme in South Australia and the positive response from parents and kids,” Woolworths Food Group Managing Director Brad Banducci said.
“Free fruit for kids is not only a great way to encourage healthy eating habits but also an easy way to keep the little ones occupied while shopping. We know that a trip to the supermarket can be a busy time and the free-fruit initiative is just one way we’re hoping to give parents and carers a helping hand.”
Woolworths says the fruit chosen to give away will be Australian grown and the same quality as that available in its stores. It will generally be produce that is in season and in abundance.
‘Free fruit for kids’ stands will be appearing in stores over the coming weeks.