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Sunday, November 15, 2026

Woolworths shares Australia’s Christmas plans

Woolworths has revealed its seasonal trends report looking into how Australians plan to celebrate and entertain this Christmas.

Working with YouGov, the retailer surveyed 3000 people across Australia. According to the report:

  • 92% of surveyed Australians expect to attend at least one Christmas gathering.
  • 25% of respondents expect to attend three to four gatherings, and 7% expect to attend five or more.
  • Two-fifths (39%) of those surveyed expect to bring a shared plate.
  • 16% of surveyed Australians celebrating say they are most likely to bring something delicious that’s ready to serve and requires no cooking.

Woolworths Food Company Product Developer Emma Tweedie says Christmas has become a marathon.

“While the classics are always there, people are genuinely looking for super easy ways to make their entertaining look sophisticated without spending all day on prep,” she says.  

“Our team worked on a lineup of ready-to-serve and ready-to-finish items, particularly in desserts. It basically means you grab amazing, high-impact food that looks like a total effort but is easy to prepare.”

Woolworths has compiled its top picks for Christmas:  

“Fancy” appetisers

Ready to serve or “throw it in the oven” mains

“Showstopping” desserts

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