Woolworths has revealed its seasonal trends report looking into how Australians plan to celebrate and entertain this Christmas.
Working with YouGov, the retailer surveyed 3000 people across Australia. According to the report:
- 92% of surveyed Australians expect to attend at least one Christmas gathering.
- 25% of respondents expect to attend three to four gatherings, and 7% expect to attend five or more.
- Two-fifths (39%) of those surveyed expect to bring a shared plate.
- 16% of surveyed Australians celebrating say they are most likely to bring something delicious that’s ready to serve and requires no cooking.
Woolworths Food Company Product Developer Emma Tweedie says Christmas has become a marathon.
“While the classics are always there, people are genuinely looking for super easy ways to make their entertaining look sophisticated without spending all day on prep,” she says.
“Our team worked on a lineup of ready-to-serve and ready-to-finish items, particularly in desserts. It basically means you grab amazing, high-impact food that looks like a total effort but is easy to prepare.”
Woolworths has compiled its top picks for Christmas:
“Fancy” appetisers
- Prawn Toast with Ponzu Sauce 180g – $6
- Prawns Wrapped in Pastry with Cocktail Sauce 205g – $9
- Bubbly Coated Prawns with Sweet Chilli Sauce 190g – $9
- Bacon Wrapped Banana Prawn Skewers – $14
- Woolworths Prawn Ring Platter Cooked & Peeled 200g – $8.50
Ready to serve or “throw it in the oven” mains
- Woolworths BBQ RSPCA Approved Butterflied Boneless Chicken Texas 900g – $11 per 1kg
- Woolworths Tasmanian Salmon Side With Honey Thyme Glaze & Orange 500g – $24
“Showstopping” desserts

