Monday, July 22, 2024

Woolworths speeds up slow-cooking with new meal range

Woolworths is expanding its popular own brand COOK range, introducing six new slow-cooked style meals this winter, to cater to time-poor home cooks and starting at $3.25 per serve.

The slow-cooked style meals are part of the wider COOK range which includes pre-prepared proteins and vegetables designed to make cooking easier and more convenient, while also being “great value.”

Woolworths customer research shows that 86% of customers enjoy making slow-cooked meals, and this convenient COOK range option allows customers to enjoy the flavours and cooking style in much less time with each of the products designed to be cooked between 10 to 45 minutes.

The meals are designed to be cooked on either the stovetop, in the microwave, or oven, with some ready in under 10 minutes, like the Meatballs in Rich Tomato Sauce 800g.

The new products include:

  • Hearty Beef Casserole with Vegetables 800g $13ea, or $3.25 per serve.
  • Meatballs in Rich Tomato Sauce 800g $13ea, or $3.25 per serve.
  • Italian Style Chicken in Tomato Sauce 700g $13ea, or $3.25 per serve.
  • Traditional Roast Beef with Garlic & Herb 650g $15ea, or $3.75 per serve.
  • Beef Cheeks in Red Wine Sauce 550g $16ea, or $8 per serve.
  • Pork Rib Rack with Sweet and Smoky BBQ Glaze 900g $20ea, or $10 per serve.

All products are made using meat sourced locally from Australian producers, in line with Woolworths’ commitment to sourcing 100% of its own brand fresh meat and chicken from Australian farmers.

Woolworths Food Developer Carmen Garcia says: “Whether our customers have 10 or 45 minutes, access to an oven, air-fryer, or stove we’ve curated easy and budget-friendly meal solutions to help them get a flavourful dinner on the table.

“During winter we know that customers enjoy hearty meals like roasts, beef briskets, and slow-cooked stews, filling homes with comforting aromas, so we’ve launched these products just in time for the colder months.”

The product packaging across the slow-cooked style COOK range has been updated with a fresh look and feel. The packaging now prominently highlights cooking times and methods, serving sizes and serving suggestions for ease of reference and meal planning.

There are currently 19 slow-cooked style products in the COOK range, as well as 65 in the COOK range overall.

Since May last year, Woolworths has seen double-digit growth in demand across its COOK range. The most popular products are the COOK Slow Cooked Butterflied Beef 700g and COOK Slow Cooked Chicken Breast In Creamy Mushroom Sauce 700g, which are a part of the extended slow-cooked style selection.

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