Woolworths has opened the doors to a state-of-the-art facility where its own-brand product will be developed and rigorously tested by customers alongside the Woolworths team before hitting supermarket shelves.
Woolworths Food Co General Manager Marketing Peter Hathaway says the centre puts customers at the heart of the Woolworths business.
“Creating a hub which fully integrates customers into the product development process ensures that we are giving consumers not only innovative, delicious and quality food at great prices, but, most importantly, products we know they will love,” he said.
The Food Innovators Centre includes a fully equipped cooking school, sensory testing room, innovation kitchen, multiple test kitchens and a food theatre, all featuring a modern and inspiring design.
“The new facilities have been created from a desire to think differently and further enhance the quality and taste credentials of our own-brand food offering, and to continue to ensure only the best products reach our customers,” Mr Hathaway said.
Located at Woolworths Support Office in Bella Vista, Sydney, the facility is claimed to be the first at this scale in the Australian retail industry.
The kitchen is also available for hire by the public or businesses, who can enjoy evening cooking classes or team-building days.