Woolworths has revealed plans for its first customer fulfilment centre (CFC) in Western Australia.
To be located in Perth’s Mirrabooka, the CFC will be dedicated to filling online orders for home delivery and Direct to Boot, with its team of personal shoppers hand-picking products from shelves and fridges inside the 7800sqm warehouse. It will be modelled on a large-scale supermarket without customers.
While Woolworths stores will continue to pick and pack online orders, the retailer says the new CFC will significantly boost its e-commerce capacity, increasing next day fleet delivery capacity by more than 50% across the greater Perth metro area.
“We’re delighted to announce WA’s first customer fulfilment centre, which will help us better meet the needs of Perth’s growing population for fast and convenient online groceries,” says Woolworths Managing Director eComX Sally Copland.
“Not only will the new centre create more jobs in the area, [but] it will also provide a major capacity boost to our same day delivery and Direct to Boot services.”
The $23.8 million development received state planning approval last week, with initial projections forecasting construction to commence by early 2026 and be operational in 2027. The CFC is expected to create approximately 150 new jobs through construction, with more than 400 jobs in the area for personal shoppers, management roles and home delivery drivers upon completion.
While Woolworths’ home delivery trucks will carry orders from the site to customers’ doorsteps, the development will also include 12 Direct to Boot parking bays for local customer orders to be collected on the go.
The facility is being built on a greenfield site, which is part of a larger industrial subdivision led by Hesperia. The project is targeting a 5-Star Green Star Rating from the Green Building Council Australia, with a range of sustainability features including zero carbon operating energy, EV charging, sustainable materials, natural lighting and solar panels.