Page 5 - RW-MAY-2021-TOB

H . P
arrls Farm pushes for

regenerative farming V

l-larris Farm Markets (HFM) has urged

all consumers, retailers, suppliers and

farmers to take a closer look at farming

practices and where their food comes

from, in an effort to educate Australians \

on the growing need for regenerative
farming and back the fight against ,

soil degradation and its impact on

climate change.

According to the independent retailer.

more than one quarter of the world's

greenhouse gas emissions come from . ‘_

traditional farming methods, making * ' v

farming the second largest contriputor to

carpon in the atmosphere. ,

“Regenerative farming has the ability to "

seduester carbon from the atmosphere, V —

meaning these practices are a solution

to climate change," HFM said. ‘What's , . -i

more, healthy soil with higher carbon ‘

levels acts like a sponge for water,

making our larmers significantly more \ '

resistant to drought conditions." -~ ,_ , V‘ _,,,, ‘

HFM says it's the firs! Australian . ,..—v,,¥ ‘ -V, -). ..f,r"3.‘3"’ ' 5/3 fol’ "4 ’ i ” -,- ,,

grocery retailer to take a strong stance 4 _‘';~ ‘ .t J

on regenerative farming, highlighting - ,__ ;~

its importance and its impact on

soil, carpon emissions and the final

lood product.

"Australia is an agricultural

powerhouse," HFM Co—CEO Angus

Harris said. ‘However, it we don't start to

innovate the way we're producing, well

he at risk ol irreversiple damage to our volume ol products and the number ol range of other products, Mr Harris says
soil, therelore impacting our food supply suppliers using these methods set to HFM focuses on bringing Australian
and quality. douple py the end ol 2021, and douple consumers the option to puy more

“Put simply, at l-larris Farm Markets again by the end of2o22. regeneratively farrned products lrorn

we're urging all consumers to dig deep “Regeneralively larmed products tend trusted and authorised Australian

and really question where their food is to taste dilferent to products grown suppliers and producers.

coming from and the impactthis has on through traditional farrning methods," This ethos extends to the Harris family
our future. "you're concerned apout Mr Harris said. larm, Cox's River Rest in Megalong
climate change, the simplest way to do valley, NSW which farrns beel, lavender
your part is to shop lor regeneratively "Australia is II agricultural and rosemary. in partnership with
larmed products." IIIIBIIIIIIISO. Illfllflfll, iii! dull’! the Mulloon Institute, for the past 18

The initiative to prioritise regenerative sun In illlllatfl llllilavflflfl months, Cox's River Rest Farm has been

larmed products from HFM has been IlllIIllnilIl,Il'II In at lisllll undergoing its own regenerative larming
years in the making, engaging top ilmlllsilllfl llllllalfl In our soil. initiative to reestablish its lunction,
sustainapility experts, industry bodies Illnroloru illllaclillll our lullll lertility, and resilience.

and partners including biodynamic Slllllllvalll llllalili." Looking to the luture, Mr Harris asks all
larmer and educator charlie Arnott, Australians to do their part.

Land to Market Australia, the Mulloon “There's no doubt that a superior ‘The simplest way to get involved is
lnstitute, YLAD Living Soils and taste and quality also comes lrom when you're putting your meat, eggs,
regenerative peef producer and supplier nutrients and rnicropiology in the soil, lruit, veg or dairy in your trolley: look
Provenir. in addition to consumer and so it's unsurprising that even without lor products that are regeneratively
supplier education, this also extends consumers understanding the nitty gritty, larmed," he said. “With only so harvests
to composting activity in selected we frequently sell out ol regeneratively ol loodsupporting topsoil left, the

HFM stores. farrned products, including eggs from responsibility for environmental impact

currently, the retailer has more than Mulloon creek Natural l=arrns, which fly lies with the choices we make every

120 regeneratively larmed products off our shelves." single day."

available in—slore and online, with this From fruit and veg, meat, and a TO PAGE 5

APR, 102! RET/ML WORLD 5