Yowie Group has unveiled its latest chocolate “sensation” in celebration of a fan’s love for their footy team.
The NRL and AFL chocolate collections – including a 50g football shaped chocolate surprise and a collectible Yowie figurine dressed in individual football team colours – are specially crafted to celebrate the spirit of the finals season.
Yowie Group Chairman Sean Taylor says he’s excited to see months of creative and strategic thinking come to life and launch a “first of its kind” co-branded collaboration between Yowie and the iconic cultural brands, NRL and AFL.
“There’s no doubt that sport is at the core of Australia’s pop culture so it’s a massive deal for Yowie to work alongside Australia’s favourite footy codes and launch the special edition of our well-loved Yowie characters dressed in the team colours of the 17 NRL and 18 AFL teams,” he says.
“Yowie characters are already famous with chocolate devotees for supporting environmental causes, but now ‘Rumble’, ‘Nap’, ‘Squish’, ‘Boof, ‘Ditty’, and ‘Crag’ have adopted another cause, each donning the colours of a AFL or NRL footy team so die-hard fans can collect them during footy final season.”
The special edition Yowie NRL and AFL 50g Milk Chocolate Surprise Footballs are available at Coles nationally plus selected retailers until 1 October.