Accolade Wines has unveiled its first zero-alcohol wine range, Hardys Zero.
Crafted by South Australian winery Hardys, Hardys Zero is said to be made using “world-class” de-alcoholisation technology.
“Accolade Wines has first-to-market access to the leading-edge technology, Zero Tech X, which produces delicious and quality zero-alcohol wines with retained natural flavours, aroma and body,” says Accolade Wines.
“With the alcohol removed but natural flavours of full-strength wine retained, Hardys Zero requires less sugary additives versus traditional de-alcoholising techniques. The results are low sugar and low calorie zero-alcohol wines, giving consumers zero reasons to not enjoy another glass.”
Accolade Wines Zero lead winemaker Paul Burnett says the new range will give wine lovers who were previously sceptical about the world of zero-alcohol wines a lasting impression with the vibrant range retaining aroma, body, sensation and natural flavour.
“The Hardys Zero range is perfect for consumers wanting to take the leap into the world of zero-alcohol wines or those who may have been left unimpressed with zero-alcohol wine in the past,” he says.
“With over 165 years of winemaking heritage, our winemaking team is committed to continuously pushing the boundaries of innovation and providing consumers certainty in their wine choice every time – whether that be with, or without, alcohol.
“A few years back the perception was that low and no-alcohol wines meant a compromise on taste but today, with new innovative technology, that’s no longer the case. Thanks to Accolade Wines’ significant investment, we can now offer a superior tasting experience versus other zero-alcohol wines. It’s a game changer for the industry.”
To launch the range, Accolade Wines has introduced Hardys Zero Shiraz (RRP $13) at Coles stores nationally.
Hardys Zero Shiraz 2020 is promoted as being blended from fruit picked at “optimum maturity”, resulting in a wine that displays “vibrant bright colours, a ripe flavour profile, and a rounded palate with soft fine tannins”.
The full Hardys Zero range will be available later this year with further stockists to be announced.