Zummo Australia has once again raised the bar in fresh juice innovation with the launch of its brand new Zummo Juice Pouch – “a revolutionary step forward” in fresh juice packaging for retailers and foodservice operators alike.

Developed in response to growing consumer demand for convenience, portability, and sustainability, the Zummo pouch format delivers premium cold-extracted juice in a modern, lightweight, and highly functional design.

Why the Zummo Juice Pouch is a game-changer

Freshness sealed in – Each pouch is filled with 100% freshly squeezed juice using Zummo’s “industry-leading” cold-extraction process, locking in nutrients and flavour – with no additives, preservatives, or pasteurisation.

Portable convenience – Ideal for on-the-go lifestyles, the resealable pouch is perfect for gym-goers, lunchboxes, commuters, and busy shoppers looking for a healthy refreshment without the hassle of carrying a bottle.

Shelf-ready simplicity – Retailers will love the space-saving design and strong visual appeal. The pouches stand upright on shelf, chill quickly, and create an eye-catching display that screams “fresh and innovative”.

Eco-friendly and lightweight – “Zummo’s pouch solution uses significantly less plastic than traditional bottles, cutting down on waste and transport costs – without compromising on durability or food safety,” according to the company.

Flexible format = Higher margins – “With strong consumer appeal and low overheads, the pouch format opens the door to higher margins for retailers and greater throughput for juice operators looking to scale sales fast.

“The fresh future of juice is here whether you operate a supermarket, cafe, gym, or convenience outlet, Zummo Juice Pouch offers a low-risk, high-reward way to add fresh juice to your range – or supercharge your existing offer with a more versatile and future-proof format,” Zummo Australia said.

“This is not just a packaging change – it’s a paradigm shift in how fresh juice can be served, stored, and sold.”

Want to be first to market?

Zummo’s new Pouch Juice program is now available for rollout nationwide.

Talk to Zummo Australia about custom branding options.

“Zummo Australia – Freshly squeezed. Smartly packaged. Sustainably delivered.”