New Zealand’s Regal Salmon has officially launched in Australia. 
Celebrating the King Salmon, Regal is “thrilled” to now be sharing its “elevated salmon offering” with Australian consumers. The quality and temperature of the “pristine” water that the salmon’s raised in, says the brand, ensures the best possible flavour and nutrient retention.
A rare catch, King Salmon is said to make up 0.7% of the world’s salmon. The New Zealand producer says it produces over 50% of the world’s King Salmon.
Claimed to have the highest oil content of all salmon species, King Salmon is promoted as an “excellent source” of protein and contains some of the highest omega-3 levels per serving compared to other salmon and seafood species.
Delivering on sustainability, Regal is annually audited and certified by the independent Best Aquaculture Practices program from The Global Aquaculture Alliance.
Regal’s Cold Smoked Salmon Slices (RRP $9) and Wood Roasted Portions (RRP $12) are now available in Coles nationwide from the refrigerated smoked salmon aisle.