Continental has announced former MasterChef contestant Khanh Ong as its official Stock Pot Sensations ambassador.
“Known for his passion for food and a strong TV and social media profile, Khanh is working closely with Continental to help Australians understand how they can bring a rich flavour boost to everyday moments by demonstrating the versatility of this innovative stock format,” says the brand.
With recipe inspiration “at its core”, the new campaign featuring Mr Ong focuses on Aussies’ “favourite meals”, such as spaghetti bolognese, and how to “elevate” other familiar recipes to “another level”.
Without needing to add liquid, Continental Stock Pot Sensations can be popped directly into heated soups, stews, casseroles, curries and pasta sauces, then “simply” stirred through until dissolved.
Made with “real” ingredients, slowly simmered down to become concentrated shots of stock, Continental says its product has expanded the way in which stock can be used.
Mr Ong is thrilled to work with Continental and is keen to help educate and inspire home cooks at all levels of ability.
“Continental has built a name for itself in the industry, whether that be for soups, sides or recipe bases,” he says.
“I love to show people how they can jam more flavour into food using accessible, high-quality ingredients, which is exactly what Continental Stock Pot Sensations bring. I also want to give people the confidence to be more adventurous by taking on dishes like ramen and pho at home.”
Unilever ANZ Marketing Manager Nutrition Monique Fehon says Mr Ong is a genuinely engaging food communicator with a passion for flavour that’s just infectious.
“We are elated to bring Khanh onboard to help bring more flavour to Aussie dining tables,” she says.
“We believe our stock pots are the category’s best kept secret and we look forward to spreading the word to the wider population with the help of Khanh’s energy and his authentic way of connecting food, friends and family.”
The Continental Stock Pot Sensations campaign commenced in June and will be visible across a range of online touchpoints including News.com.au, Taste.com.au, YouTube, BVOD, Meta, Pinterest and TikTok.
