Australia’s Own has launched what it describes as a new “smoother” range of plant milks, Smooth As.
The new offering includes two variants:
- Smooth As Oat Milk 1lt. Made with 100% Australian oats, this product is promoted as the “epitome of smoothness”. It’s unsweetened, lactose free, and “packs a punch” with 38% of your daily calcium needs.
- Smooth As Almond Milk 1lt. Made with 100% Australian almonds, this milk is low in sugar, and is gluten free and lactose free. It offers 38% of your daily calcium requirements.
Accompanying the launch is the ‘Smooth as it gets’ campaign created with Jam&Co, which introduces Australians to the brand’s “charming” ambassadors, Mike and Kylie the Echidnas.
“They embody the very essence of our Australian heritage, effortlessly blending iconic Aussie elements of breathtaking beaches and surfboards into the narrative,” says Australia’s Own. “But it’s their quintessentially Australian conversation about the smoothness of the products that truly tickles the funny bone.”
This campaign will feature across various platforms, from outdoor, BVOD, press, social media, and the airwaves of Coles radio.