Australian food and beverage brand Cadbury has signed a deal with global packaging leader Amcor, to source ~1000 tonnes of post-consumer recycled plastic to wrap its core Cadbury chocolate range, accelerating the company’s ambitions to reduce its virgin plastic needs.
In 2022, Cadbury announced it had sourced ~30% (on a mass balance basis) of the plastic needed to wrap its 160g to 185g Cadbury Dairy Milk family blocks produced in Australia from recycled materials. With its latest purchase, Cadbury aims to use ~50% (on a mass balance basis) recycled plastic for its wrappers across its chocolate blocks, bars and pieces range produced in Australia. This will be equivalent to halving its virgin plastic needs to wrap those products.
The roll out of recycled material is expected to begin in Q1 of 2024, starting with blocks and expanding into bar lines such as Cherry Ripe, Crunchie and Twirl as well as pieces wrappers for Roses and Favourites.
This announcement comes shortly after Cadbury’s custodian, Mondelēz International, shared its longer-term vision to recycle plastic waste on home soil, partnering with Amcor to invest in Licella to fund the construction of one of the first soft plastic advanced recycling facilities in Australia. The new facility in Melbourne, managed by Advanced Recycling Victoria (ARV), is scheduled for completion in 2025 and will initially process around 20,000 tonnes per annum of end-of-life plastic, with plans to scale up to ~120,000 tonnes per annum.
According to Mondelēz International Australia, New Zealand and Japan President Darren O’Brien, “Reducing virgin plastic use and supporting a circular packaging economy is a focus for our business and this latest deal to purchase recycled plastic is another important step in our journey. By creating confidence in the market for recycled material, we’re helping to build a future for plastic recycling in this country.
“Chocolate lovers love Cadbury Dairy Milk for its generous ‘glass and a half’ slogan, but when it comes to virgin plastic in our packaging, less is more. By halving our virgin plastic needs in our Cadbury chocolate blocks, bars and pieces portfolio produced in Australia, we are on a path to better packaging,” Mr O’Brien said.
Amcor Flexibles Asia Pacific President Mike Cash says he’s proud to continue to support Mondelēz International as they strive to be a more sustainable snacking company in Australia and New Zealand.
“We partnered with Mondelēz International when they made the first step to move to recycled content for their Cadbury Dairy Milk family blocks packaging, now we’re helping them elevate this ambition by sourcing ~1000 tonnes of recycled plastic to help reduce virgin material across more of the Cadbury chocolate portfolio.
“Being able to source this significant volume of recycled material for Mondelēz International gives them the opportunity to differentiate and grow and demonstrates the collective commitment of Mondelēz International’s leadership,” Mr Cash said.