Lindt has launched the Gold Bunny Block, promoted as a “contemporary twist on a timeless icon”.
According to the brand, the new Easter product retains the premium chocolate taste Lindt is renowned for.
Lindt Master Chocolatier Thomas Schnetzler says he’s delighted that lovers of Lindt milk chocolate across Australia can discover this new way of celebrating an Easter favourite.
“This wonderfully convenient new format of a familiar and loved Easter favourite is simply perfect whether you’re sharing with family and friends or savouring a moment of indulgence for yourself,” he says.
“Since 1952, the Lindt Gold Bunny has been synonymous with premium quality, expertly crafted chocolate, and the sheer delight of making people happy at Easter.
“Now, with the introduction of the Lindt Gold Bunny Block, we’re taking the Easter experience to a whole new level. Experience the same premium, velvet, full cream milk flavours with notes of honey, malt and caramel but in a brand-new format, perfect for creating unforgettable moments.”
In a usage study conducted by Lindt in April 2023, it was revealed that while Easter is considered a gifting season, more Australians buy chocolate for themselves or to casually share with family than buying for gifting purposes. In light of this insight, Lindt says it has “strong confidence” that the new Gold Bunny Block is “perfectly aligned” with the way Australians “truly savour” their Easter chocolate.
The Gold Bunny Block will grace the shelves of leading retailers, including Coles, Big W, Kmart, Target, David Jones, and various independent stores, with a RRP of $7.