Asembl has paired up Perfetti Van Melle’s Chupa Chups brand with BSc to launch new Protein Water Powders and Soft Protein Bars.
The powder is available in “iconic” Chupa Chups flavours like Watermelon, Orange, Cola, and Grape, with each serve offering 20g of protein. The blend features collagen, whey, and BCAAs, plus added vitamin C and “essential” sports minerals.
Available in the flavours of Strawberry Cream, Choco Vanilla, and Vanilla, the protein bars deliver 16g of protein. They are low in sugar and are gluten free, as well as being promoted as a good source of fibre.
“We’re excited to bring the fun flavours of Chupa Chups into a new space,” says Perfetti Van Melle F&B Licensing Manager Carla Fernández-Moreno.
“Partnering with BSc lets us combine our iconic taste with innovative, protein-packed products, offering something unique for both our fans and fitness enthusiasts.”
BSc founder Greg Young adds: “Creating these products was all about bringing the joy of Chupa Chups to a new audience – delicious flavours with a protein boost that fits your active lifestyle.”
BSc x Chupa Chups Protein Water Powders are now available in a 700g tub (28 servings) at Chemist Warehouse (RRP $69.95). A 350g pouch (14 servings) will soon be available at Woolworths (RRP $40).
BSc x Chupa Chups Soft Protein Bars will also be available at Woolworths and Chemist Warehouse (RRP $4.50).