Fanta Lemon is coming to Australia as part of The Coca-Cola Company’s latest ‘Wanta’ campaign.
The campaign, launching alongside the “highly anticipated” new flavour, encourages young Aussies to embrace life’s little indulgences.
Fanta Lemon arrives in Australia following the successful launches in Europe, the UK, and the US. Available in both regular and zero sugar options, the beverage delivers a “refreshing twist on the bold, zesty flavour fans love”.
According to the brand, the Wanta Fanta campaign cleverly reimagines the classic Fanta slogan, leveraging a modern rendition of the iconic jingle to connect with young Aussies’ pursuit of work-life balance. It highlights the challenge of balancing responsibilities with enjoyment, reminding fans to prioritise what they ‘Wanta’ like the simple pleasure of a 3pm pick-me-up.
“We’re thrilled to bring Fanta Lemon to Australia,” says Coca-Cola Australia Marketing Director Kate Miller.
“We know young Aussies are constantly seeking new and exciting experiences, so we’re constantly driving product innovation and are confident Fanta Lemon will deliver.”
Fanta Lemon and Fanta Lemon Zero Sugar 600ml PET bottles will be available in supermarkets, petrol stations, and convenience stores from the end of February.
From mid-March, Fanta Lemon will also come in 375ml cans, 6x250ml mini cans, and 1.25lt bottles, at Woolworths, Coles, and other select retailers.