Majans, the proud Australian company behind the popular Infuzions range, has unveiled the biggest brand evolution in its recent history. The new look and sharpened positioning aims to reinforce the brand’s leadership in the ‘better for you’ snacking space.
“This refresh marks an exciting new chapter for Infuzions,” said Hayley Bonaccorso, Marketing Manager at Majans.
“It’s more than a design upgrade – it’s a strategic repositioning to ensure we remain the go-to brand for Australians seeking lighter, healthier snacking options.”
Majans worked closely with agency of record Asprey on the refresh. The refreshed packaging brings new energy to the full range, while doubling down on Infuzions’ core brand promise: snacks that are full of flavour, better for you, and never boring.
The new look also coincides with an exciting product update – a new and improved Veggie Straws Sour Cream & Herb flavour, and a bold new twist on a classic with the launch of Salt & Balsamic Vinegar.
“These flavour updates reflect our commitment to constantly improving and innovating – always listening to our customers and delivering snacks that surprise and delight,” said Rick Raniga, Director at Majans.
“The refreshed look and evolving product range ensure we’re setting the benchmark in this category, not just keeping up with it.”
The brand refresh also signals the beginning of a new wave of innovation for Infuzions, with new product development set to roll out in Woolworths stores nationwide in the coming months.
The new packaging will be available nationwide across Woolworths, Coles, Costco and independent retailers.
Majans is an Australian family-owned company based in Brisbane, committed to creating high-quality snacks made with premium ingredients. Known for its focus on health and sustainability, Majans continues to innovate with its Bhuja and Infuzions ranges, offering consumers healthier snack options without compromising on flavour.