Poke bowl brand Cheeky is now available across 29 Harris Farm Markets stores.   

This expansion marks Cheeky’s evolution into large-scale grocery retail, adding Harris Farm Markets to its existing Coles Local distribution and moving the brand beyond its brick-and-mortar roots into the broader Australian market.

Backed by a loyal following in Brisbane via its physical poke stores, the first of which opened in Newstead in 2017, Cheeky says it built its reputation on delivering “high-quality, fun, flavour-first” meals in the places its customers already live and work.

To adapt to an ever-shifting wellness and health food landscape, Cheeky introduced its Grab & Go bowl range in 2024, securing placement with boutique local stockists, independent supermarkets, grocers and cafes, before stepping into this new national retail opportunity.

Now, with Harris Farm Markets onboard, Cheeky says it’s set to reach more Australians than ever before.

“Our bricks-and-mortar stores were our heartbeat for a long time. They showed us what our customers wanted from Cheeky in real time,” says Cheeky founder and co-owner Sam Demetriou.

“Partnering with Harris Farm is about more than just ongoing growth for the brand – it also brings validation on what we have always stood for.”