Cartology has appointed Brett Grebert as General Manager of Marketing across both Australia and New Zealand.

Mr Grebert joins Cartology with over 30 years of experience in the FMCG industry, boasting leadership experience across marketing and sales within large food and beverage companies. Most recently, he led brand, product development, insights and a number of market-leading innovations for Tip Top.

Cartology Managing Director Mike Tyquin says Mr Grebert’s marketing and FMCG experience will bring a clear view on how Cartology positions itself with its clients.

“His appointment underscores our commitment to evolving our marketing and propositions capabilities, elevating our clients’ experiences and delivering on our next phase of growth,” he says.

Mr Grebert says it’s a fantastic time to be joining Cartology at such a pivotal moment in retail media’s growth.

“I’m genuinely excited to leverage my FMCG background to help shape the next chapter of the business and Cartology’s marketing strategy,” he says.

“I look forward to meeting with our clients and agency partners to understand their needs and the opportunity for us to together, deliver measurable growth for their brands.”