Over 2,300 US cities and towns can now access fresh groceries via Amazon through same-day delivery, with continued expansion planned in 2026.

The retailer says perishable grocery sales have grown 30 times since January 2025 as more customers turn to same-day delivery for fast, convenient access to fresh groceries. Perhaps most telling is the shift in shopping patterns: customers who add fresh groceries to their same-day delivery orders shop about twice as often as those who don’t.

“The selection, value, and convenience of same-day delivery from Amazon makes grocery shopping that much easier for families across the country,” said Doug Herrington, CEO of Worldwide Amazon Stores.

“We’re seeing customers combine their fresh grocery orders with their regular Amazon purchases, like electronics, gifts, clothes, and household essentials, in ways that make their lives easier and save them valuable time.”

Customer favourites emerge as service expands

Since August 2025, Amazon has expanded the fresh grocery selection available for same-day delivery by more than 30%, including customer favourites from Whole Foods Markets.The retailers has also seen strong momentum with its newest private brand, Amazon Grocery, which now includes over 1,000 items – most priced under $5. Among the most popular are a 12-count pack of string cheese, a gallon of whole milk, an 18-count carton of cage-free large white eggs, and a 16-ounce package of Roma tomatoes.

Over the past few months, US shoppers have ordered fresh fruits, vegetables, dairy, meat, seafood, baked goods, and frozen foods alongside electronics, books, pantry staples and snacks, and everyday household essentials like paper towels and toothpaste via Amazon.

In fact, as more customers turn to fast delivery for everyday needs, fresh groceries now make up nine of the top ten most-ordered items. Coming in at number ten, however, is a not-so-surprising everyday household essential – a 12-pack of bathroom tissue.