Coles has appointed Ben Dixon as Head of Agency Sales at its retail media business Coles 360.  

Mr Dixon joins Coles 360 with more than two decades of experience across media sales, agency leadership and retail media.

Most recently, he served as Head of Retail Media APAC at QSIC and previously led the expansion of QSIC’s retail media offering into the US market as the business grew internationally.

Earlier in his career, Mr Dixon spent more than 15 years leading high-performing media agency sales teams.

Tiffany Chen, recently appointed Coles 360 General Manager, says Mr Dixon’s appointment comes at a pivotal time for the business as demand for integrated retail media solutions continues to accelerate.

“We’re delighted to welcome Ben to Coles 360. He brings deep expertise across both the agency and retail media landscapes, locally and globally, which will be invaluable as we continue to strengthen partnerships with agencies and unlock greater value for brands,” she says.

“Increasingly, agencies are looking for more integrated, insight-driven solutions that deliver measurable outcomes. Ben’s leadership will play a critical role in helping our partners harness the full Coles 360 ecosystem.”

In his new role, Mr Dixon will lead Coles 360’s agency engagement strategy, supporting agencies to leverage advanced audience targeting, closed-loop measurement and omni-channel activation across Coles Group’s extensive retail media network.

Mr Dixon says he’s thrilled to be joining Coles 360 at such an exciting time for the business and the broader retail media category.

“Retail media is growing rapidly, and Coles 360 is at the centre of that momentum,” he says.

“The advanced audience capabilities and measurement solutions the team has built and continues to build presents a significant opportunity for brands and agencies to rethink how media is planned, activated and measured.”