Asembl has united Diageo’s Bundaberg Rum and Cadbury Old Gold for the first time to launch a special edition chocolate block.

Now available, the Cadbury Old Gold inspired by Bundaberg Rum dark chocolate block is promoted as a “bold Aussie taste sensation” and combines 45% Cadbury Old Gold dark chocolate with a Bundaberg Rum inspired centre.  

Diageo Australia Head of Rum Matt Miles says Bundaberg Rum and Cadbury Old Gold are two iconic Australian brands, so bringing them together in one indulgent moment feels like a natural fit.  

“We’re proud to have collaborated with the Mondelēz team to craft a dark chocolate experience that captures the depth, warmth and character people know and love from Bundy,” he says.

Mondelēz International Everyday Chocolate Director Katrina Watson says this collaboration unites two great Australian-made products and the people and characters behind them.

“Cadbury Old Gold is Australia’s own dark chocolate, founded in 1916 by philanthropist MacPherson Robertson,” she says.  

“To celebrate that rich heritage, we’ve brought together two iconic brands with deep local roots – Cadbury Old Gold and Bundaberg Rum.”  

Cadbury Old Gold inspired by Bundaberg Rum is now available in Coles, Woolworths, and independent supermarkets nationally for RRP $8.