Coles says Australians customers can find great value gifts, drinks and easy meal solutions to turn Mother’s Day into an occasion.

New Coles research shows spending time with family is the number one-way Coles customers plan to celebrate Mum this year (58%), followed by giving flowers (14%) and sharing a special meal (11%).

To make celebrating simple, Coles says it has curated a range of affordable options for “every occasion”, from breakfast in bed to a long lunch or relaxed dinner at home.

Coles Chief Commercial and Sustainability Officer Anna Croft says the retailer is focused on making Mother’s Day easier for customers, with great value and everything they need to celebrate mum.

“We know customers are looking for great value and convenience, which is why we’ve created a range that brings everything together, from flowers and chocolates to easy meals and drinks,” she says.

“It means customers can pick up everything they need in one shop and give Mum a celebration that feels special.”

With 45% of surveyed customers expecting partners or kids to take on the cooking, Coles says it’s making Mother’s Day entertaining simple with the Made Easy Sweet & Savoury Roasting Box 1.9kg ($35 per pack, approx. $8.75 per serve). Serving four, the ready to heat meal includes slow cooked roast beef crusted in garlic, roast potatoes, gravy and mini choc brownies.

Flowers

Flowers remain the most popular Mother’s Day gift, with Coles expecting to sell more than 900,000 flowers and floral gifts in the lead-up, making it the biggest flower event of the year.

The retailer says it’s keeping Mother’s Day flowers affordable for customers, with the Smith Street Flowers range holding the same “great prices” as last year.

Smith Street Flowers Head Florist Lynne Dallas says flowers remain one of the easiest and most meaningful ways to celebrate Mother’s Day, with a wide range of styles and price points available.

“We’ve developed a range that has something for every mum, from classic roses and chrysanthemums to more modern, seasonal bouquets, so there’s a style to suit every taste and budget,” she says.  

“We’re seeing more people keep it simple this year, choosing great value bouquets and adding their own personal touch at home.”

Coles and Liquorland have also teamed up to offer customers who spend $30 or more in store on Smith Street flowers 15% off wine and champagne at Liquorland stores when they scan their Flybuys card between 8 and 10 May.

Other ways to treat mum

Chocolates remain a Mother’s Day staple and boxed chocolate sales almost double in the week before, according to Coles.

Shoppers can treat their mothers with a range of popular options at half price, including Cadbury Roses 380g for $9 (was $20), Ferrero Collection 24 pack or Rocher 30 pack (now $16, was $32), Raffaello Heart Gift Boxes for $7.50 (was $15) and Darrell Lea Milk Chocolate Love Heart 100g for $5.50 (was $11).

For those looking to add a personal touch, Coles says it’s inspiring customers with easy at-home ideas like its Love Heart Mud Cake hack, which transforms two classic Coles Chocolate mud cakes, 600g (down to $6.40 each from $7.10) into a heart-shaped centrepiece decorated with pink icing and lollies, with the full recipe available on the Coles website or in the Coles magazine.

Champagne remains a favourite this year, adds Coles, with Liquorland expecting to see a jump in sales by almost 50% in the lead up to Mother’s Day, with nearly one third of purchases made the day before.

Liquorland is offering two of its best-selling drops, including the Canard-Duchêne Brut NV Champagne 750ml for $56, reduced from $72, and the Winton Road Eden Valley Chardonnay 750ml, available for $30 each or two for $35.