Panadol has once again been named Australia’s most trusted pain relief brand, marking its 17th consecutive win at the 2026 Reader’s Digest Trusted Brands Awards.

The awards also recognised another major milestone for Panadol with it now standing as Australia’s second most trusted brand across all categories, its highest ever overall ranking.

This recognition comes as Panadol celebrates 70 years of supporting Australians in managing pain.

With 93% of surveyed Australians experiencing everyday pain, according to Haleon’s Pain Index, Panadol says it’s proud to continue being a trusted option for effective pain relief.

Further strengthening Haleon’s leadership in the category, Voltaren was also recognised for the first time, receiving a highly commended distinction in the pain relief category.

Elena Pintado, Marketing Manager of Panadol at Haleon ANZ, says this recognition is a remarkable achievement and testament to Haleon’s ongoing commitment to building trust and confidence in the Australian pain relief category

“We couldn’t have reached this milestone without the support of community pharmacists who play an invaluable role in helping Australians choose the products best suited to their needs,” she adds.

Nagraj Iyer, Head of OTC at Haleon APAC, says seeing Panadol recognised not only as Australia’s most trusted pain relief brand but also as the second most trusted brand overall is a significant moment for the company.  

“It reflects our unwavering focus on innovation, quality, and building solutions that help Australians live healthier lives,” he says.

The annual Reader’s Digest Trusted Brands Awards are based on an independent survey by Catalyst Research, with 4187 Australian adults rating leading brands on trust.