Cadbury and MCoBeauty have launched an unexpected cross-category brand collaboration, available exclusively at Woolworths.

Cadbury has created a watermelon chocolate block inspired by MCoBeauty’s “cult” Watermelon Glow range, while MCoBeauty has transformed Cadbury Dairy Milk into a playful beauty collection including a chocolate bar eyeshadow palette, lip peptide treatment and exclusive ICONS set.

Mondelēz International ANZ Director Chocolate & Meals Katrina Watson says the company is always looking for fresh and creative ways to connect with Australians, particularly younger consumers who engage with brands on their own terms.

“Our latest Cadbury collaboration with MCoBeauty is designed to spark conversation, fuel discovery and create new ways for consumers to engage with the brands they love,” she says.

“We’re proud to have created something joyful and disruptive together and we can’t wait to see how consumers respond.”

MCoBeauty Head of Marketing Lucy Robinson says the beauty brand has always believed beauty should be fun, accessible and a little unexpected.

“So, when the opportunity came to bring the iconic Cadbury Dairy Milk experience into beauty, it was an easy yes,” she says.

“As the number one makeup brand in Woolworths, MCoBeauty has changed the way consumers shop for beauty and cemented the grocery aisle as a go-to destination.

“As such, we’re always looking for new ways to surprise and delight our consumers and disrupt conventional beauty ideas. Our limited-edition exclusive collection perfectly captures this and allows both brands to tap into each other’s worlds and create a cultural conversation at scale.” 

The full range includes:

• Cadbury Dairy Milk x MCoBeauty Watermelon Chocolate Block (RRP $8)
• Cadbury Dairy Milk x MCoBeauty Gift Box (RRP $15)
• MCoBeauty x Cadbury Eyeshadow Palette (RRP $25)
• MCoBeauty x Cadbury Cadbury Dairy Milk Lip Peptide Treatment (RRP $18)
• MCoBeauty x Cadbury ICONS Collection (RRP $29)

The collection is available exclusively at Woolworths from today (5 August), for a limited time only.