New World Te Atatū has officially opened its doors this week, following a $50 million investment that has created approximately 100 local jobs and expanded grocery choice for the growing West Auckland community.

Featuring 1,579sqm of retail space, 6 team member-operated checkouts and 10 self-scan checkouts, the new store offers grocery, fresh produce, butchery, seafood, bakery and deli departments, along with 136 customer car parks.

Like all New World stores, New World Te Atatū is locally owned and operated. Husband-and-wife team Scott and Ashleigh Jackson are responsible for the day-to-day running of the business.

Mr Jackson said building the team was one of the highlights of the preparing the store.

“We’ve been fortunate to bring together a strong team of people who genuinely care about looking after customers,” he said.

“We’ve got lots of local team members, which means they understand the community and the customers we’ll be serving every day.”

Ms Jackson said Jackson they were looking forward to serving customers and becoming part of the community for many years to come.

“As local owner-operators, we’re invested in Te Atatū for the long term. Being part of the community means we’re committed to providing a supermarket that reflects what local customers need while supporting the people, organisations and businesses around us,” she said.

New World Te Atatū has partnered with local food rescue charity Fair Food, which supports many local community groups.

“If there’s an opportunity to support people while reducing food waste, that’s something we’re proud to be part of,” Ms Jackson added.

Mr Jackson said opening day marked an important milestone for everyone involved in bringing the new supermarket to life.

“It’s a great feeling to finally open the doors and welcome customers into the store,” he said.

“We’re looking forward to becoming part of the community, getting to know our customers and supporting the local schools, clubs and organisations that make Te Atatū such an awesome place to live.” New World Te Atatū is open seven days a week from 7am to 10pm.