Milklab has unveiled a reformulated lactose free milk, rolling out into Woolworths.
According to the brand, Milklab Lactose Free has been developed using ultrafiltration technology to deliver superior taste, texture and health benefits for the growing number of Australians seeking lighter, more easily digestible dairy milk options.
Australia’s love of coffee shows no sign of slowing, says Milklab, with the country’s coffee market valued at around $2.2 billion, with Australians drinking an estimated 3.2 billion cups a year.
“That passion is increasingly playing out at home, as more Australians invest in premium home espresso machines to replicate the cafe experience in their own kitchens (online coffee and equipment sales grew more than 20% last year to reach roughly $540 million),” says the brand.
“As more Australians bring cafe-quality brewing home, they’re also seeking out the same cafe-grade milks they already know and trust, with Milklab perfectly placed to fill the gap for barista-quality coffee at home.”
A new era
Already claimed to be the number lactose free milk in Australian cafes, Milklab Lactose Free has been “rebuilt from the ground up” using ultrafiltration technology for “superior taste and performance”.
“Ultrafiltration works by gently separating milk components using a fine filter, concentrating protein and fat while reducing lactose (sugar), resulting in a smoother, creamier milk with noticeably better texture and performance in coffee,” says Milklab.
“The result is Milklab Lactose Free – a premium dairy milk with high protein and lower sugar, and a full cream dairy milk that doesn’t compromise on the taste or texture baristas and consumers expect.”
The breakthrough is the culmination of three years of work by Milklab’s product development team, refined through successive iterations, industry consultation, 12 rounds of trials and consumer testing in partnership with Deakin University, and a rigorous process of roaster validation.
Milklab Lactose Free will be available in Woolworths in a 1lt format from this month, with continued distribution across “thousands” of Australian cafes nationwide.
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