Woolworths has launched a gluten-free version of its signature Chocolate Mudcake.

Drawing inspiration from the “iconic recipe Australians have loved for decades”, the new Free From Gluten Chocolate Mudcake hits shelves next week, bringing a “deliciously dense, entirely free from wheat, fudgy chocolate experience” for the gluten-free community. 

The cake will be a permanent addition to the Woolworths bakery range, available in-store and online for $10.

Woolworths Bakery Merchandise Manager Donald Keith says the retailer wanted to give more customers the chance to enjoy a mudcake experience.

“We needed the right innovation to craft something that looks, feels, and tastes similar to the original,” he says. “To make this possible, we swapped out the wheat flour for a special blend of gluten-free alternatives designed to hold in the moisture and give the cake its signature fudgy taste.”

The new Free From Gluten Chocolate Mudcake will take its place alongside the classic Chocolate, White Chocolate, and Caramel mudcake range in Woolworths supermarkets and Metro stores across Australia from 24 August.

To mark the occasion, Woolworths is also dropping a limited-edition mudcake reusable shopping bag. The foldable, compact shopping bag features the signature Chocolate Mudcake design and will be available for $2 from 26 August, while stocks last.

Rhonda Ma, General Manager of Bags at Woolworths, says the retailer’s mudcake has such a huge following across Australia.

“Creating a bag was our way of having a bit of fun with that heritage,” she says. “It’s a great little add-on for customers who love the range as much as we do.”