New Zealand wrap brand Farrah’s is dropping at select Coles supermarkets across Australia for a limited time.

Promoted as a cult favourite across the ditch, Farrah’s says it’s giving Australians a taste of what’s made it a household staple in NZ, with a six-product range designed to make lunches, meal prep and quick dinners “anything but ordinary”.

Forget plain wraps. Farrah’s is said to be all about flavour-first innovation, with standout varieties including:

• Caramelised Onion, “packed” with sweet and savoury onion pieces “you can actually see”
• Garlic Butter, made with “real” garlic and butter for “rich, crave-worthy flavour”
• Smoky Chipotle, delivering a “bold hit of sweet smokiness with a chipotle kick”.

Better yet, says the brand, every wrap contains no artificial flavours or colours. And for those looking to hit their protein goals, boost fibre intake or cut back on carbs, the low carb range also includes Ultra Keto with “just” 1.4g of carbs per wrap, High Fibre with 14.5g of fibre per wrap, and High Protein with 11.2g of protein per wrap.

“Today’s shoppers want more from everyday foods. They want great flavour, products that fit their lifestyle and wraps that perform as well as they taste,” says Farrah’s co-founder Farrah Čanak.

“That’s exactly what’s driven our innovation. Whether it’s real caramelised onion pieces you can see in every wrap or the rich flavour of real garlic and butter, we’ve created wraps that turn a simple lunch into something people genuinely look forward to eating.

“We’ve built an incredibly loyal following in NZ, and we’re excited to introduce Australians to the range. Whether you’re chasing flavour, protein, fibre or lower carbs, there’s a wrap to suit every lunch occasion.”