A new Smith’s Snack to fall in love with this Valentine’s Day!

Media Release

14 February 2020

Australia’s favourite potato chip brand*, Smith’s, is popping into the new year with a new format of potato snacks! New Smith’s Poppables are light and crispy, potato snacks that are bite-sized and deliver on the delicious flavour that Smith’s is famous for.

“We are excited to be launching a totally new product in the Smith’s range,” says Lynn Rutherford, Smith’s Marketing Manager.

“Smith’s Poppables are made from potato so have that lovely potato taste and crunch, but are light and airy providing a different eating experience to regular potato chips.

“Smith’s Poppables are great for sharing with family or friends and will add a bit of playfulness and fun to any snacking occasion. It’s no coincidence that we are launching them around Valentine’s day as we believe … One Pop and you’re in love!”

The two new fun flavours launching in the Smith’s Poppables line-up are Sweet Chilli & Sour Cream and Cheddar Cheese, available now from Coles and they’ll then be launching nationally in late February in Woolworths, Independent supermarkets and Petrol & Convenience stores.

Both flavours are available in 90g and Sweet Chilli & Sour Cream in a 35g pack. 90g RRP $3.49.

*IRI Scan MAT sales to 26/01/20

Words and feature image by: PepsiCo

Similar Articles



Most Popular

Industries most impacted by COVID-19

In mid-March over 60% of Australian businesses report being affected by the COVID-19 coronavirus. This is up from a massive 45% points from a month...

Spotlight on Australia’s supermarkets and grocery industry

By Jessica Mudditt. IBISWorld’s ‘Supermarkets and Grocery Stores in Australia’ report describes Australia’s supermarket and grocery industry as “fiercely competitive” and highly concentrated. ALDI’s rapid...

The bakery behind ALDI’s own brand

As ALDI expands into new Australian markets, the retailer is forging new partnerships with suppliers that can meet the high standards of its exclusive...