Wednesday, June 19, 2024

Aeroplane Jelly launches jelly-flavoured milk

Asembl has paired McCormick’s Aeroplane Jelly with the Bickford’s Group for Aeroplane Jelly flavoured milk.

Exclusive to Woolworths, the 500ml flavoured milk range is available in the variants of Aeroplane Raspberry Jelly, Aeroplane Lemon Jelly, and Aeroplane Mango Jelly.

This is the first time Asmebl has represented the brand partnerships for Aeroplane Jelly, and is expected to be the “first of many”.

Asembl Managing Director Justin Watson says the business is thrilled to be representing the licensing brand extension partnerships on behalf of McCormick’s Aeroplane Jelly.

“For close to 100 years, Aeroplane Jelly has been Australia’s favourite jelly and the nostalgia associated with the brand makes it perfect for brand partnerships like the one with Bickford’s we have brokered for Aeroplane Jelly flavoured milk,” he says.

“It might not wobble but Aeroplane Jelly milk is truly jelly-licious.”

Similarly, McCormick Australia Sales & Marketing Director Megan Brabant says: “We’re thrilled to be extending the brand heritage and iconic, much-loved flavours of Aeroplane Jelly into flavoured milk with the support of a trusted Australian, family-owned business like Bickford’s.”

The Aeroplane Jelly flavoured milk range is available in Woolworths stores across Australia, retailing for $4.50.

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