The AFGC and ASN Media are collaborating on an online news program about the Australian food and grocery manufacturing industry.
The AFGC says the ‘Sustaining Australia’ program will be a long-form and high-engagement overview of the industry. Presented in a ‘news style’, it’ll examine current issues and explore the future of the sector, which is now worth $131 billion.
The program will combine interviews with industry leaders, news reports and sponsored editorial profiles from organisations that support the sector. It will also explore the ongoing work of the AFGC and others on a range of issues.
Key focus areas will include sustainability, international trade, talent and manufacturing.
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A ‘diverse and complex sector’
According to the AFGC, the program will form part of an extensive communications campaign. The organisation says it wants to engage with AFGC members, industry leaders, organisations, writers, bloggers, journalists and the Australian public.
“Australia’s $131 billion food and grocery manufacturing industry plays a vital role in our economy, urban and regional communities and the lives of all Australians,” AFGC CEO Tanya Barden said.
“The ‘Sustaining Australia’ online TV program is an important initiative. It will offer perspectives and insights into this diverse and complex sector.”
The program will officially launch at Food and Grocery Australia 2019, which is running between 28 and 30 May in Sydney. ‘Sustaining Australia’ will then be hosted on the AFGC’s website.