Australians will now be able to buy friends and family the gift of time this holiday season following a distribution agreement between Airtasker and retailers Coles, Woolworths and BIG W.
Airtasker, promoted as being Australia’s largest online marketplace for tasks, has released a line of Airtasker gift cards that will allow consumers to gift credit for almost any task – from everyday chores such as cleaning and handyperson work to arranging late-night food deliveries.
More than 360,000 people use the Airtasker platform in Australia to complete a diverse range of tasks including cleaning, handiwork and gardening.
The platform has grown substantially in 2015, adding more than 170,000 new members.
“The launch of Airtasker Cards is a huge step forward for us, as we’ve now made the platform more accessible to consumers than ever before,” Airtasker co-founder and CEO Tim Fung said.
“We’ve made significant headway in the past year, with Australian consumers realising they can get more done by working with people in their local neighbourhood. We believe Airtasker Cards will push this sharing economy trend to the next level.”
“We’ve also seen huge demand for a product that can allow people to give the gift of free time or an extra weekend to their friends and family – and Airtasker Cards is the answer.”
The launch also serves as the first major commercial recognition of the sharing economy trend sweeping the nation, with major retailers including Woolworths, Coles and BIG W all on board for the launch.
The Airtasker Cards will initially be stocked at a handful of Australia’s largest retailers, including Woolworths, BIG W and Coles, creating a distribution network of more than 2,300 retail outlets across Australia.
Airtasker Cards will retail for $50, offering an equivalent amount of credit for tasks. While credit on each Airtasker Card can be put towards any task, the cards are branded to reflect the most common tasks undertaken by members on Airtasker, including cleaning, installations and assembly.
