ALDI has upgraded its core range with 250 new products, all designed to fill gaps in customers shopping baskets.

From pantry staples to fresh favourites and new treats, the new products include items such as Sriracha Sauce Hot, Almond Flour, and Spiced Fruit Buns.

This boost in variety comes as new data reaffirms ALDI’s position as Australia’s “most affordable” supermarket, with a 16.8% price gap compared to competitors. This, says the retailer, means the average family can save around $3000 a year, or close to $60 a week, by switching to ALDI as their supermarket of choice.

“ALDI’s ‘price promise’ is clear, we simply won’t be beaten on the cost of your weekly shop,” says ALDI Australia Chief Commercial Officer Jordan Lack.

“It’s been at the heart of who we are since 2001, and we’re committed to delivering both value and quality in every aisle. Our upgraded range gives shoppers even more reasons to do their full weekly shop with us – without paying more.”

Driving quality while creating savings

ALDI says every detail of its business model is centred around saving people money.

“It starts with a curated range of quality products and a line-up of exclusive brands,” says the retailer.

“Every single ALDI Exclusive Brand product is developed in-house to the highest standards, rigorously tested in ALDI’s test kitchen, before being offered to customers at the lowest prices possible.”

Two in three surveyed shoppers say ALDI’s exclusive brand products offer great value, and over half believe they are as good as, if not better than, name brands.

“While others rely on temporary drop and lock discounts on a limited range of products, we consistently review all our prices to make sure our customers are always getting the best value at the checkout,” says Mr Lack.

“This year, we applied permanent price reductions to more than 300 products. That’s about 18% of our range, and it’s why ALDI customers can have the confidence to shop with us week-in, week-out, knowing that they are always getting high-quality products at exceptional everyday low prices.”