Canstar Blue has named the winners of its 2025 Most Satisfied Customer – Supermarket Meat Awards.

Based on feedback from more than 3000 shoppers on their preferred supermarkets for buying meat, the awards have recognised both ALDI and Costco.

ALDI received top ratings for chicken, lamb, fish, and seafood, while Costco was the highest rated for beef and pork. The survey asked the shoppers to rate supermarkets on overall satisfaction, value for money, taste, and freshness across six categories of meat.

Commenting on ALDI’s wins, Adrian Nel, ALDI Australia Group Buying Director of Meat and Seafood, says being recognised as the best across four of the categories is particularly rewarding as it reflects the voice of its customers.

“Our shoppers never have to compromise between quality and affordability – by shopping at ALDI they get both. Every item in our fresh meat range is carefully selected, locally sourced, and rigorously tested to meet the high standards our customers expect,” he says.

“This award is a testament to our commitment to making premium meat and seafood accessible to all Australians at unbeatable ALDI prices. Of course, none of this would be possible without the dedication of our supplier partners, who work tirelessly to ensure our customers enjoy top-tier meat products every time they shop.”

Cost-of-living impacts

Increased cost-of-living pressures have shifted how households shop for meat, with Canstar Blue’s research showing:

• 31% of respondents have reduced the amount of meat they eat to save on costs.
• 29% of surveyed shoppers plan their weekly meals around the specials and promotions on offer.
• 29% of respondents have switched to buying cheaper cuts of meat.

The average amount shoppers report they spend on meat per grocery shop is $47, with lamb and seafood the most expensive at $30 per shop, beef at $28, pork at $24, and chicken the cheapest at $21.

Saving strategies

83% of surveyed shoppers are actively trying to keep costs down on their supermarket meat purchases, with Canstar Blue revealing that:

• 28% of surveyed shoppers will choose discounted or marked-down products.
• 28% of respondents are purchasing bulk-buy or value packs to freeze and use later.
• 20% of those surveyed buy whatever is cheapest at the time.
• 9% of surveyed shoppers are stretching their meals out by adding ingredients like beans, lentils, or vegetables.