ALDI Australia has made permanent reductions to 10% of its everyday grocery range.
According to new research commissioned by ALDI Australia, since Covid-19 began 23.6% of respondents have felt they couldn’t afford their weekly grocery shop, with 43% experiencing financial pressure.
ALDI says it remains focused on delivering quality products at the lowest possible prices, as its research shows 79.2% of respondents believe they deserve access to products that are both good quality and affordable.
Critically, says the retailer, 42% of respondents now consider price more important to them than before the pandemic.
Family staples, from free-range eggs, tasty cheese and yoghurt, to juice, tea, lunchbox snacks, mince and porterhouse steak, have all had permanent price reductions, with reductions ranging up to 30%.
ALDI Australia Managing Director Oliver Bongardt says Australians can be assured that the retailer’s commitment to providing the lowest prices, every day, will never change.
“We began reducing the prices of our already price-leading products at the start of the pandemic, and these permanent reductions reaffirm our continued commitment that ALDI will never be beaten on the price of your weekly grocery shop,” he says.
“ALDI has, for the last 20 years, delivered on its price promise to offer shoppers high quality products at low prices. We know we save Australian customers more than $2.4 billion every year, when compared to shopping at other supermarkets, and we intend to build on that.”
Quality and supporting local
Mr Bongardt adds that ALDI’s latest permanent price reductions offer shoppers the lowest prices on essential goods, without compromising on quality or knocking on the cost of reductions to partners.
“Our research shows nearly all (94.5%) Australians [surveyed] are actively looking to buy from and support local businesses, and we couldn’t be prouder of our partners’ phenomenal product quality,” he says.
“We are committed to our ongoing relationships with hundreds of Australian businesses – some of which have been with us since the beginning of our Australian operations.
“With Covid-19 impacting supply chains, we know the prices of some products have had to increase across the sector, but our mission here is simple – keep the cost of the weekly shop as low as it can be for our customers. That’s why we’ve focused on reducing the prices of the products that make up a regular weekly shop.”