Wednesday, February 28, 2024

Allen’s to remove 58 tonnes of plastic packaging with a new look and feel

A major change to the packaging of Aussies’ favourite lollies is on its way, as Allen’s unveils a makeover, reducing the plastic it uses in the process.

The new matte packaging is rolling out across the range of party pleasers, including Allen’s Snakes Alive, Allen’s Party Mix and Allen’s Killer Pythons.

“The change will reduce Allen’s use of plastic by 21% across its range, cutting 58 tonnes of plastic from being used each year,” according to the brand.

“And while the new packaging will feel a bit different, fans can rest assured that each bag of Allen’s will be filled with the same classic taste they know and love.”

As part of the refresh, Allen’s welcomes a new era with an updated design of its modernised characters. “The instantly recognisable front of pack characters have become synonymous with celebrations big or small and are sure to continue to bring the party (mix!) to the confectionery aisle with their new look.”

Nestlé Head of Marketing Confectionery Melanie Chen says the iconic Australian lollies have had a number of packaging changes over the decades, but this one is the most important yet.

“Allen’s lollies are here to bring smiles to Australians, and we want to keep doing that while reducing our impact on the environment, with a focus on reducing the amount of plastic we have in our packaging,” Ms Chen said.

“While Allen’s lolly bags will look and feel different, we believe Aussies will welcome this move towards using less plastic so they can enjoy their Allen’s lollies even more.

“Allen’s iconic red packaging is well recognised in stores as well as at parties and celebrations at home. We’ve given our packs and beloved Allen’s characters a fun refresh as we’ve reduced our use of plastic. Our lollies remain unchanged as we know how important the familiarity and taste of Allen’s is to Australians.”

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