Amazon Ads has announced the expansion of its AI-powered Video Generator to Australian businesses and brands.

Promoted as being simple to use, this tool makes it possible for businesses of “all sizes” to easily create “high-quality” video ads “within minutes”.

With Video Generator, advertisers upload product images, existing product videos, or a product detail page from Amazon.com, click ‘generate’ and receive six “realistic, high-motion videos that show products in action – all at no additional cost”.

According to Amazon Ads, the tool doesn’t require any video production expertise, specialised equipment, or additional budgets.

Willie Pang, Managing Director of Amazon Ads Australia and New Zealand, says video advertising has traditionally required significant resources that put it out of reach for many small and medium-sized businesses.

“For SMBs in Australia, time and resources are precious – every hour saved is time that can be spent growing the business or serving customers better,” he says.

“With Video Generator, we’re democratising access to sophisticated video advertising tools, empowering Australian SMBs to infuse creativity into their brands. Now, businesses of all sizes can create compelling video content that brings their products to life and drives real business outcomes.”

Video Generator is now accessible via Creative Studio in Ad Console, providing a centralised location for Amazon Ads’ creative tools.