Wednesday, April 24, 2024

Amazon Australia launches new pantry food and drinks range

Amazon Australia has launched a new range that offers Aussies access to thousands of pantry items.

The items come from more than 400 local and international grocery brands.

Thanks to the Pantry Food and Drinks range, customers can now shop from local favourites such as Arnott’s, Milo, Uncle Tobys, Masterfoods, T2, Carman’s and Sanitarium. They can also choose international favourites such as Oreo, Powerade and M&Ms.

“Since the launch of in December of last year, we’ve been focused on growing selection and services for Australian customers,” Amazon Australia Country Manager Rocco Braeuniger said.

“[We]’re delighted to add to the over 80 million products already available on the store with the launch of Pantry Food and Drinks. This brings greater convenience to customers, underscored by everyday brilliant value and fast delivery.”

Addressing health

Additionally, says Amazon, the product range responds to the growing health-food trend in Australia. It features respected health-food brands such as Pacific Organics, Blue Dinosaur Paleo Bars, Genoa Foods, Ovvio tea and Madura tea. It also supports local health-food entrepreneurs including Honest to Goodness and Zen Green Tea.

“The Protein Bread Co. is incredibly excited to be working with Amazon Australia for the launch of its new category, Pantry Food & Drinks,” The Protein Bread Co. co-founder and Director Luke Hopkins said.

“We’re passionate about a fitter, healthier, happier Australia. Amazon will be a pivotal partner in bringing this dream to life by extending our healthy high-protein and low-carb baking mixes to a broader, national audience.

“Our goal is to support Aussies with better food choices. Working with Amazon will open the door for even more people to try our healthier versions of traditionally high-carb foods such as pancakes, pizza and cookies, which will support them in achieving their goals.”

Pantry Food and Drinks follows the launch of Amazon Pet Supplies, Travel Store, Automotive and jewellery categories last month. Amazon also launched its membership program, Amazon Prime, in Australia in June.

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