Prime is Amazon’s membership program, which the company claims is used by more than 100 million paid members around the world, offering free delivery on eligible items.
Amazon claims the new service will offer free two-business-day delivery to nearly 90 per cent of Australians.
“We hope that Australians will love free two-business-day delivery on products from Amazon Australia and free international delivery on products from Amazon US, all available to customers on Amazon.com.au,” Jamil Ghani, Vice President of Prime International at Amazon said.
“We’re really proud to bring Australians the most extensive set of Prime benefits at launch for any country – ever. This is just the beginning for Prime in Australia, as we will keep making Prime better, adding even more selection and benefits.”
Amazon says Prime members will get free expedited delivery with no minimum purchase on its “ever-expanding” domestic selection of Prime-eligible products.
Free two-business-day delivery is said to be available to customers in Adelaide, Brisbane, Canberra, Hobart, Melbourne, Perth and Sydney, and some regional cities. Amazon says Prime members in more remote or rural locations will receive free expedited shipping in four or five days.
“With the addition of Prime, customers can now enjoy the most convenient way to shop and take advantage of new and expanding benefits from Amazon,” Country Manager of Amazon Australia Rocco Braeuniger said.