Sunday, July 21, 2024

American tortilla chip brand Chipoys launches in Australia

American brand Chipoys has introduced its “authentic” rolled tortilla chip to the Australian and New Zealand retail market.

All four flavours are included in the expansion (Original, Spicy Ranch, Chile Lemon, and Fire Red Hot), with new flavours currently in development that are hoped to continue to challenge the snack industry.

According to the brand, it dedicates itself to providing customers with high-quality ingredients in the “unique” rolled tortilla shape for added crunch. In the standard 56.7g and 113.4g bags, the snack has 140-160 calories, 2g of protein, with no trans-fat or cholesterol.

Chipoys is also promoted as being free from artificial flavours, colours, and preservatives, which the brand says meets the higher regulations needed regarding dyes and colouring in Australia and NZ.

“After a successful launch in the US and Europe, it’s a priority to establish our brand as a worldwide household name and go-to snack for consumers around the world,” says Chipoys co-founder Erick Kozin. “We look forward to continuing our expansion and growing the popularity while offering customers more product options.”

La Fiesta Confectionary will serve as the exclusive master distributor, with Aztec Mexican Products distributing the product.

“After trying the line of flavours, we knew that this would satisfy the consumer craving in Australia and NZ for bold, new products,” says Haich Sleiman and John Christodoulou of La Fiesta/Aztec Mexican Products. “We look forward to working together as Chipoys continues to innovate.”

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