Thursday, June 20, 2024

Another collab from Chupa Chups and Bulla

Asembl has brought Chupa Chups and Bulla Dairy Foods together again – this time for a “forever fun” flavoured icy sticks party pack.

Available in a pack of 30 icy sticks, the limited-edition range features Chupa Chups-inspired flavours of strawberry, watermelon and cola.

“We love how Bulla Dairy Foods connects with our Chupa Chups brand,” says Perfetti Van Melle Licensing Area Manager Marta Ballesteros.

“Not only do they deliver a variety of delicious and refreshing icy sticks with the best flavour experience, but they also present them in playful packaging which ensures they are going to be a winner at any summer party.”

With a colour-in activity on the back of each pack, the Bulla Dairy Foods’ Chupa Chups Party Pack can be found exclusively in Coles from 4 January 2023, retailing for $18.

Other collaborations

Earlier this year, Asembl first teamed Chupa Chups with Bulla to launch the Chupa Chups Strawberry & Cream cone. Promoted as a “truly spectacular” strawberry and vanilla ice cream “sensation” with crushed candy and a “delectable” strawberry sauce drizzled throughout and atop, the product is available in a four-pack (RRP $9) at Woolworths and independent grocers.

More recently, through another deal brokered by Asembl, the two brands came together for Bulla Dairy Foods’ Chupa Chups Mixed Minis. The product is available at Coles, Woolworths, and independent grocers in a pack of 10 icy min sticks (RRP $8). Flavours include strawberry and cream, watermelon, and cola.

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