Armor All is rolling out a brand refresh across the Australian market, in alignment with its global packaging evolution. 
The brand’s transformation sees the Armor All brands core line of products as well as product ranges Armor All Ultra Shine, Armor All Extreme and Armor All Ultra Shield shed its black and gold packaging respectively for a vibrant orange hue.
Designed to resonate with consumers and future-proof the brand, the new label leads with the logo, and is supported by colour cues that are said to help guide product benefits and tasks. Moreover, the new packaging comes with an increased percentage of recycled materials and adopts the use of high-density polyethylene bottles which are fully recyclable.
While showcasing a new look, the Armor All brand is said to provide the same performance with its array of affordable vehicle products offering solutions to clean every car surface with confidence – inside and out.
The new look will arrive on shelf in Australia from August to aid the shopper experience and ensure Armor All product uses and purposes are “crystal clear”. Research has shown that, through ramping up the distinctive orange colour on pack, shoppers are likely to find the brand’s products on shelf up to 19% faster than before.
Armor All products are available from a range of retailers including Supercheap Auto, Repco, Big W, Coles and Woolworths.
