Tuesday, May 21, 2024

Arnott’s plays matchmaker – biscuits turned desserts

The team at Arnott’s have cooked up (or baked up?) something so sweet! They have released a new range, pairing their most iconic biscuits with Australia’s favourite desserts.

The new range includes Lamington flavoured Iced VoVo, Mud Cake flavoured Shortbread Cream, and Salted Caramel Tart flavoured Scotch Finger.

Almost 3 million (15%) Aussies admitted to indulging in dessert every day, so it’s no surprise that Arnott’s are capitalising on the nations sweet tooth.

“Arnott’s biscuits have been enjoyed by Australian’s for decades, especially icons such as Iced VoVo, Scotch Finger and Shortbread Cream,” says Arnott’s Marketing Manager, Claire Brycki.

“As a nation, innovation is at the heart of our identity, so combined with our great love for desserts and passion for biscuits, this new launch is the perfect balance of past and future. Not to mention that they’re delicious!”

Arnott’s notes that dessert plays a range of roles in Aussies lives:

Relationships: Research reveals more than 3 in 4 (77%) of Aussies take ordering dessert on a first date as a sign that they are in luck.

Meal times: Almost 1 in 2 (47%) dessert lovers confess they would eat dessert before dinner if they had the option! Gen Z leads the pack here, with 62% of the cohort preferring sweet treats over their greens.

Sharing with loved ones: More than 4 in 10 (44%) Aussies admit they do not like to share their dessert and prefer to keep it to themselves, with Baby Boomers (55%) being the most likely to protect their delicacies.

Isolation: Since entering isolation, more than 1 in 3 (35%) Aussies say they have been treating themselves more, with Gen Z (47%) and Millennials (43%) coming in well above average.

Parenting: Parents are also getting some relief in isolation by reaching for the sweets to help them at home, with almost half (48%) admitting to treating themselves more.

Details on the flavours

Iced VoVo – Lamington – This dessert inspired biscuit combines the Iced VoVo with the famous Australian Lamington. The biscuit base is topped with chocolate fondant and has a jammy raspberry topping, all sprinkled with coconut.

Shortbread Cream – Mud Cake – A reimagined Shortbread Cream biscuit with flavours from the iconic Chocolate Mud Cake. Two chocolate infused shortbread biscuits filled with an elegant piping of smooth chocolate cream – combined to make one delicious creation.

Scotch Finger – Salted Caramel Tart – This new fusion of the original Scotch Finger pairs flavours from a Salted Caramel Tart with the melt-in-the-mouth crumbliness and buttery taste of the Scotch Finger, with crunchy caramel chunks and a salty bite.

Arnott’s dessert inspired biscuit range is available from the Coles biscuit aisle 2 June, 2020.

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