Claimed to be one of Australia’s best-selling French wine brands, Arrogant Frog has unveiled a new look with a refreshed label to reflect the brand’s mix of old-world roots and winemaking know-how, and new-world attitude.
Launched in 2005 by Jean-Claude Mas, a fourth-generation winemaker from Languedoc-Roussillon in southern France, Arrogant Frog is now celebrating 11 years in the Australian market.
He says Australia is the second largest consumer of Arrogant Frog wines after the Netherlands, with more than one million bottles of wine sold in Australia annually.
Mr Mas says Arrogant Frog continues to evolve – “to keep the new-world wines on their toes”.
“We wanted to create a label that illustrates the wine’s heritage, one that would tell the story of the vineyard behind the iconic frog,” he said. “The new label emphasises the wine’s deep connection to its terroir and region, showcasing both the brand’s playful attitude and strong ties to tradition.”
The new label will feature on all new vintage 2014 and 2015 bottles across Arrogant Frog Lily Pad Viognier, Arrogant Frog Ribet Red Cabernet Merlot, Arrogant Frog Ribet Sauvignon Blanc, Arrogant Frog Shiraz and Arrogant Frog Syrah Rose, rolling out now nationally.
French wine is reclaiming its place in the Australian market, with sales growth of 9.1 per cent since March 2015 while the overall wine category has grown by just one per cent in sales over the same period (IRI Aztec MAT 27/3/16).