Tuesday, May 21, 2024

DataMesh teams up with Visa

Local payment technology innovator DataMesh has announced a new initiative with Visa to enhance card-acceptance payment processing experiences for merchants, acquirers, and consumers.

The cooperation will leverage DataMesh’s Unify platform, which offers customisable payment solutions beyond the traditional “one-size-fits-all” approach that exists in the market today.

“Visa is committed to fostering innovative relationships that drive the future of digital payments,” said Williamson, Vice President, and Head of Acceptance Technology Partnerships at Visa.

“Working with DataMesh, we aim to enhance the card acceptance payment experience, making transactions more seamless for merchants and consumers alike. This collaboration underscores our dedication to expanding the reach and efficiency of payments acceptance globally,” he said.

About Unify

According to DataMesh, Unify enables businesses across various industries, such as retail, convenience, fuel, hospitality, transportation and more, to tailor the payment process and experience to their unique needs, thus enhancing efficiency and customer satisfaction.
Unify’s cloud-native infrastructure is claimed to allow for rapid integration to existing platforms, reducing operational costs, thereby facilitating a smoother transition for businesses moving from legacy systems.
Additionally, Unify’s robust data analytics capabilities is said to give merchants valuable insights into consumer behaviour, enabling more effective personalised interactions and improved customer experiences.

Relationship benefits

Mark Nagy, Founder and CEO of Data Mesh, says teaming up with Visa is a milestone that propels card acceptance solutions forward.

“We’re excited to address the changing needs of both merchants and acquirers around the globe with innovative solutions,” he said.

Benefits highlighted by the relationship include:

  • Market-Ready Payment Solutions: Unify brings a modernised, secure, and highly efficient payment operations to the forefront of business.
  • Fully Customisable Platform: Businesses can adapt Unify to meet their specific requirements, ensuring flexibility as market demands evolve.
  • Insightful Analytics: Data-driven decision-making is enhanced through Unify’s comprehensive analytics, optimising business strategies and customer engagement.

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