Tuesday, June 25, 2024

Aussies urged to cook with veg and win

The Outdoor Media Association (OMA) has launched a competition to encourage Australians to cook with vegetables and win.

The competition is an extension of the $3M^ ‘Better than you remember’ campaign currently in market. The campaign, running on thousands of Out of Home (OOH) signs nationwide, inspires Australians to think differently about vegetables and encourages us all to include more vegetables in our meals.

To enter the competition, entrants must post a photograph of their dish to Instagram and caption it with what veggie they have rediscovered (tagging @OMA_Australia and including #BetterThanYouRemember). The winner will receive four weeks of fresh veggies delivered to their doorstep.

“The competition is a tangible way to make the ‘Better than you remember’ message come to life,” says OMA CEO Charmaine Moldrich.

“It’s as simple as trying new vegetables and new ways of cooking them. The dedicated campaign website has plenty of delicious recipes available at boostyourhealthy.com.au.”

The campaign will also be calling out some favourite chefs to share their best veggie recipes over the next few weeks.

“Our intention is to inspire everyone to take on the challenge of adding more vegetables to their meals. It’s a healthy choice and great for the planet,” Ms Moldrich says.

The competition is open until 11:59pm (AEDT) 27 February. People can enter multiple times with all entries going into the draw.

The Better than you remember campaign has been donated by OMA members and is delivered in partnership with Health and Wellbeing Queensland and Nutrition Australia. The campaign is part of the OMA’s world-first, National Health and Wellbeing Policy that aims to meet community expectations and support government efforts to tackle overweight and obesity in Australia. Visit healthyoutdoor.org for more information and full Terms and Conditions.

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