Wednesday, April 24, 2024

Australia to choose Allen’s next lolly

Allen’s fans will have the sweet power of choice in a national vote to determine which fan-favourite lolly remix will hit the shelves.

Three iconic lollies have been given a colour and flavour remix, but only one will be launched. Allen’s says Australia will decide over two weeks.

The three remixed classics up for voting are:

  • Allen’s Funny Teeth: a twist on classic Allen’s Teeth, Funny Teeth feature the flavours of crisp apple-mint, summery pineapple-mint and the original vanilla-mint.
  • Allen’s Choc & Cream: a soft dollop of chocolate flavoured jelly on top of a creamy vanilla-flavoured base, Choc & Cream is a new twist on old favourite Allen’s Strawberries & Cream.
  • Allen’s Ginger Cats: a sweet and spicy ginger twist on classic Allen’s Black Cats.

Funny Teeth and Choc & Cream were among the favourite limited-edition lollies featured at Australia’s first-ever Allen’s Lolly Bar, which ran for four weeks in Sydney in the lead-up to Christmas, while Ginger Cats is a brand new lolly the Allen’s team has dreamed up to test the waters with Australians.

“Each lolly has its own unique taste,” Nestlé General Manager Confectionery Martin Brown said. “Those who like crisp flavours will love the refreshing mint combinations of Funny Teeth, chocoholics will go crazy for Choc & Cream and Allen’s may prove that orange is the new black with sweet and spicy Ginger Cats.”

Last year, more than 22,000 Australians voted to see Allen’s Peaches & Cream go solo in its own pack. The new solo edition has proven so popular that the limited-edition run has been extended indefinitely.

“We’re handing creative control over to Australia and we can’t wait to see which remix wins the hearts of lolly lovers,” Mr Brown said.

Australia’s choice will be announced on February 8, and will be available exclusively in Woolworths from late March.

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